Shifting Canadian Drinking Habits. In Retail Insider's Alcohol Retailers in Canada Seeing Reduced Sales Amid Decreasing Consumption, Sylvain Charlebois writes about shifting Canadian drinking habits, with alcohol sales down -2.8% from last year. Charlebois calls it a “noteworthy transformation,” explaining that Canadians may be shifting their relationship with alcohol because of erratic weather, the rise of non-alcoholic alternatives, health concerns, and the rise of mindful drinking led by Gens Y and Z. Charlebois writes that Canadians are making more conscious choices about what they drink, partly due to changing attitudes about alcohol, but also because of inflation and rising prices.
Interesting to put a sales number on the dire health warnings